AM Bakes specializes in personalized cakes and cupcakes.
Ansherina Mae, the owner, started baking when she was in college. She practiced a lot, from doing trial and error up to joining cooking competitions.
And now, establishing an online cake shop - AM Bakes, offering the recipes she made herself.
THE LOGO
For its identity, we focused it around the monogram AM and a whisk and kept the composition classy and clean, just like the baked goods she offers.
As for the colors, we took inspiration from AM's icing specialties - cream cheese icing and vanilla cream icing.
COLORS
The core colors of AM Bakes consist of Dark Brown, Brown, Light Brown, Cream, and Light Cream which are inspired by AM's icing specialties - cream cheese icing and vanilla cream icing. These colors also represent the brands' genuine and reliable service.
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